Selling on Amazon can be challenging, even with great products. Interestingly, only 22% of Amazon searches are branded, leaving a massive 78% of consumers searching without any specific seller in mind. This provides an opportunity for lesser-known brands, but it's not as simple as it seems. With over a million new sellers joining Amazon every year, competition is fierce, and standing out can be tough.

Amazon's daily shipment orders surpass 1.6 million, about 66 thousand orders per hour, but here's the catch: 70% of those orders are made from the first page of search results. This means you have a limited window to capitalise on sales, and even then, the first page is highly competitive.

Optimisation, not just the product itself, defines success on Amazon. Your fantastic product might go unnoticed by consumers. To ensure your efforts pay off, we've compiled a mindful guide to effective optimization for Amazon growth:

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1. Strategize for Relevancy with Optimised Keyword Integration:

Utilise relevant search terms to maximise profits, lower advertising costs, increase sales, and improve rankings. Invest time in Amazon research and consider partnering with experts for a quick start.

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2. Push Conversions by Enhancing Your Imagery:

Images play a crucial role in conversions. Optimise your listings with high-quality images that highlight essential information, including lifestyle visuals to help shoppers visualise the product's use.

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3. Take Advantage of Amazon Content Features:

Leverage A+ content and brand-specific style to connect with consumers, increase conversions, and enhance your overall appeal. Amazon offers various features to personalise your offerings.

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4. Monitor and Analyse the Competition:

Stay on top of your competitors to optimise your catalogue effectively. Learn from customer reviews and insights to find opportunities to differentiate your product and cater to consumer needs.

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Are you interested in boosting your rankings and sales on Amazon? eVenturing can help you navigate the unique nuances of Amazon's A9 Algorithm through proven optimisation methodologies. By following our strategies, you'll increase your chances of achieving remarkable success and harness the vast potential of the Amazon marketplace. Ready to take your Amazon game to the next level? Connect with Ellen Murphy (ellen.murphy@eventuring.co.uk) and invest in your Amazon brand store today! With eVenturing’s expertise, you can take full advantage of the platform and unlock new opportunities for growth.

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