Client outcomes
How consumer brands tackled challenges on Amazon, from launching products and growing sales to improving profit and entering new markets.
From launch to a £480k peak month
155% year-on-year ordered revenue growth
563% growth in monthly net profit
Reported outcomes from individual client partnerships. Comparisons and available chart periods are shown for each story; these results are not guarantees for any brand.
From launch to a £480k peak month
The challenge
The brand had minimal presence on Amazon and few reviews, while established corporate competitors dominated the category. Research into competitor product pages and customer complaints identified gaps in how the range could be presented.
What we did
- Built product-page content around customer needs and the gaps competitors were leaving open.
- Updated product content and advertising structures several times a year.
- Supported regular new product launches to build the brand’s presence.
The outcome
Sales reached £480k in a peak month, from £0 at launch. This is the highest reported month, not typical monthly sales.
155% year-on-year ordered revenue growth
The challenge
The brand sold products directly to Amazon in Germany. An inconsistent catalogue and outdated imagery were limiting how many shoppers bought. Amazon was also requesting payments to address a gap in its net product profitability, putting pressure on the brand’s commercial terms.
What we did
- Introduced consistent imagery, brand content, enhanced product pages and a storefront, starting with the best-selling products.
- Restructured advertising by product type and extended it across related product listings.
- Improved the grouping of related products and eligible review sharing across the catalogue.
- Negotiated terms with Amazon and reduced amounts accrued for payments to Amazon.
The outcome
Ordered revenue grew 155% year-on-year, with a 5 percentage-point margin improvement while addressing Amazon’s net product profitability requirements.
563% growth in monthly net profit
The challenge
Revenue was growing across orders fulfilled by Amazon, orders fulfilled by the brand and sales directly to Amazon, but profit was being squeezed. Individual products had very different profitability across those channels, with stock often allocated to less profitable routes.
What we did
- Reallocated stock to the most profitable selling channel for each product, sold through lower-margin stock and aligned pricing.
- Negotiated better commercial terms for selling directly to Amazon.
- Improved those terms ahead of expected fourth-quarter storage-fee increases, enabling the full catalogue to move to direct sales to Amazon.
- Improved product search visibility, pay-per-click advertising and inventory management.
The outcome
Monthly net profit increased 563% since the partnership began. Net margin improved by 37 percentage points, a change in the share of revenue kept as profit, not a 37% relative increase.
Monthly revenue from £25k to £150k
The challenge
A large US brand was struggling to expand internationally. Tax registrations, product compliance documents and product pages for its key products were falling behind factory-ready dates. UK and EU requirements for electrical equipment, batteries and producer responsibility added complexity.
What we did
- Took over value added tax registrations and product compliance requirements.
- Created and transferred listings for 2 key US products into the UK and EU markets.
- Built a full-year inventory forecast.
- Used the in-house creative team to localise imagery, enhanced product-page content and search optimisation.
- Coordinated compliant packaging design with the US Head of Creative.
The outcome
Monthly revenue reached £150k, up from £25k. The key product launches met their factory-ready dates. The source does not specify an exact timeframe for the £150k result.
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